CCSU grad turns a hobby into a money-maker. Bristol Press, 5-26-14

June 10, 2014

http://bristolpress.com/articles/2014/05/27/news/doc538402b6163fd409643902.txt

CCSU grad turns a hobby into a money-maker

Monday, May 26, 2014 11:28 PM EDT
By SCOTT WHIPPLE
STAFF WRITER

Konrad Korzeniowski has turned a hobby into a money-making business.

The 30-year-old New Britain resident graduated from Central Connecticut State University on May 17 with a B.S. in Economics. Now he’s developing a business he started.

In 2006, he conceptualized Bankernews LLC. By 2013, he had developed a business model and implementation strategy. He started at Tunxis Community College, then transferred to Central and is now an incubator company at CCSU’s Institute of Technology and Business Development.

While a student at Central, Korzeniowski managed his company’s day-to-day operations and evolution. Bankernews.com is now the web’s leading aggregator of financial rate information, offering depth and breadth of rate data and financial content. It surveys 4,800 financial institutions in all 50 states to provide clear, objective and unbiased rates to consumers. It also provides free rate information to consumers on more than 300 financial products, including mortgages, credit cards, money market accounts, certificates of deposit, and home equity loans.

In addition to rate data, Korzeniowski publishes original and objective personal finance stories to help consumers make informed financial decisions. 

At ITBD he learned about the SBIP Grant (Small Business Incubator Program) and applied. On May 20 he received a SBIP/DECD (Department of Economic and Community Development) grant for $30,000.

Korzeniowski says he will use the money to expand the impact of SEO (Search Engine Optimization, the process of affecting the visibility of a website or a web page). He’s looking for a qualified company to perform SEO on the www.bankernews.com website. He says the expenditure will improve his Return on Investment by drawing more visitors to the site. It’s a longer-lasting strategy than pay-per-click. 

Also, it’s a cost-effective way to grow his business while building a strong online brand presence which should result in an increase in traffic.

“Mr. Korzeniowski is bright and enthusiastic with a very promising business start,” says Paul Striebel, small business incubator program administrator at the Connecticut Center for Advanced Technology, Inc. “That he was able to develop his business while attending CCSU full-time is pretty amazing. He was literally able to walk off the podium and into a full-time opportunity that he created for himself!”

Striebel says he simply worked with Korzeniowski to identify ways his business could expand.

“Konrad has that entrepreneurial spirit and vision,” says Richard Mullins, Jr., CCSU/ITBD managing director and executive assistant to Central’s President Jack Miller. “He asks a lot of questions; his inquisitive mind has helped him format his business model and build relationships required for his business to be a success.”

Mullins believes Korzeniowski could be another Steve Jobs. Sound far-fetched? Maybe not. Listen to the late Steve Jobs:

“Your time is limited. So, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And, most important, have the courage to follow your heart and intuition.”

Scott Whipple can be reached at (860) 225-4601, ext. 319 orswhipple@centralctcommunications.com